With a new marketing chief, CT aims to refresh its brand this summer
Among residents surveyed for a new Connecticut marketing campaign scheduled to roll out this summer, nearly 70% agreed the state has a high quality of life, and nearly 77.6% see it as a great place to raise a family.
Those are solid scores, although state officials hope to raise them. The state’s perception fell sharply on the topic of business climate. Only 45% of 406 respondents agreed Connecticut is an “ideal place to start, grow or move a business.”
State officials plan to launch a $1 million advertising campaign this summer featuring a new statewide brand. It will retire the last vestiges of the “Still Revolutionary” campaign launched in 2012 under former Gov. Dannel P. Malloy.
Importantly, the digital-heavy campaign will aim to bolster not only outsiders’ perception of Connecticut, but also raise and leverage home-state pride. The campaign will be led by Anthony Anthony, Connecticut’s recently named chief marketing officer, a new state government position within the Department of Economic and Community Development (DECD).
Click here to read the entire article posted in Hartford Business Journal.
Posted May 1, 2023
By Michael Puffer