CT unveils $1.5M rebranding, marketing effort; aims to boost home-state pride

From high-tech helicopters to “the country’s best pizza,” medical breakthroughs and aerospace, Connecticut’s innovative culture and quality of life makes it an ideal place to live, work and grow a business, according to the state’s new marketing campaign.

Gov. Ned Lamont launched a $1.5 million campaign Tuesday to hammer home Connecticut’s best qualities. It is as much an attempt to instill home-state pride in residents as it is to convince those beyond Connecticut’s borders.

The “Make It Here” campaign will use advertising and digital media to highlight Connecticut’s position as an innovative hub of arts, sciences and manufacturing, as well as a great place to live, work and enjoy life.

Advertisements will begin Nov. 1, in traditional and digital media, streaming services, billboards and placements in travel hubs like Bradley International Airport and the MetroNorth Railroad.

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Published October 17, 2023
Hartford Business Journal 
By Michael Puffer

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Connecticut Arts Alliance